Scenario planning [ebook] : managing for the future / Gill Ringland.

Abstract: The scenario planning techniques described in this book will enable anyone to think about uncertainty in a structured way. Key features are: * detailed 'how to' look for early indicators of directions, and identify possible courses of action for those new to scenarios. * extensive case studies, including ICL, British Airways and United Distillers. * includes 'do' as well as 'do not' examples to aid practitioners; tells you what works when and why. * takes a conceptual, rather than a mathematical approach. The overall message of this book is that scenarios are not predictions or forecasts, but they are powerful weapons in managing the uncertainties of the future.