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Place branding for small cities, regions & downtowns : the essentials for successful destinations / Bill Baker

The book is presented in three parts: scope and dynamics of place branding, emerging issues related to place brands within communities, and how cities should research, define and deploy a place branding strategy.
Baker, Bill
ECONOMIC DEVELOPMENT--MARKETING PLAN
Book
2023
Public
08/11/2023
08/11/2023