The Medici effect [ebook] : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide / Frans Johansson.

Abstract: Frans Johansson's "The Medici Effect" shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations. Clayton M. Christensen, bestselling author of "The Innovator's Dilemma," has described "The Medici Effect" as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."