Marketing plans in action : a step-by-step guide for libraries, archives, and cultural organizations / Amanda L. Goodman.

In her job managing a public library's marketing needs, Goodman found books with tips on writing marketing plans, but nothing on how to set up her process, or what to consider in the project. Her goal in this book is to help the reader manage any aspect of marketing work in a library, archive, or other cultural organization. In the face of changing technology, she does not recommend software or websites, but explains the concepts and suggests of functionality to look for in order to complete the task. -- Adapted from preface.
Goodman, Amanda L.
LIBRARIES--PUBLIC RELATIONS
Book
2019
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Getting started -- Learn about your organization -- Get notified of marketing requests -- Set up project management -- Content creation -- Staff training and interactions -- Who are your users? -- Tracking and reports -- Outside contacts -- Bonus insights.
Public
07/1/2022
04/24/2023