ICMA summary of 2012 digital use survey responses

Abstract: * High use of Smartphones; iPhones and Droids are reported by the highest percentages. * Majority use Smartphones for both business and personal use. * Virtually all use the phones to access the Internet. * 50% prefer mobile versions of sites when accessing the Internet. * iPads are by far reported by the highest percentage of e-readers/tablet users; they say they use them to read books and magazines. Yet, e-readers are not the preferred method of accessing books and magazines. * A majority prefer to access print versions of books and magazines. (These may not be the same people who use e-readers.) * Pluralities prefer to access articles and reports on their laptops/pcs. * Facebook and YouTube are the top reported social media used by respondents.