The carrot principle : how the best managers use recognition to engage their people - retain talent - and accelerate performance

Abstract: Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, the authors show how the transformative power of purpose-based recognition produces astonishing increases in operating results, whether measured by return on equity, return on assets, or operating margin. Plus, they show how great managers lead with carrots, not sticks, and in doing so achieve higher productivity, engagement, retention, and customer satisfaction.