IMPACT Series

MTAS IMPACT Series MTAS introduced the IMPACT Series in 2022. Presented quarterly, the IMPACT Series draws from Stephen Covey’s time management principle of prioritizing activities that are “important but not urgent” to produce long-term impact. Over the last three years, we have featured a variety of topics and speakers. In 2025, the IMPACT Series will focus on one topic over four sessions. Inspired by the work done to attract Blue Oval to West Tennessee and Volkswagen to East Tennessee, the series will provide a high-level overview of the process to take a development project from concept to completion. By the end of the series, municipalities should have a better understanding of what is required to organize the resources, align the key stakeholders and attract new business to support the project’s success. The series is valuable for all municipal officials and staff especially those engaged in economic and community development. Session 1: Identifying Your Community Assets March 6 | Presenter: Charles Wood, CEcD, President & CEO, Chattanooga Area Chamber of Commerce The starting point of your development project is assessing your available assets. This session will explore how communities can inventory and identify the best development opportunities. Session 2: Assessing and Analyzing Your Project June 5 | Presenter: TBD With a clearly identified potential development project, the real work begins. This session provides a comprehensive look at the due diligence required to evaluate the viability of your project. Session 3: Developing the Business Case September 4 | Presenter:  TBD This stage involves developing the business case for your project through comprehensive economic data from workforce statistics to quality-of-life insights like schools, housing and more to craft and communicate your messaging to effectively market your project. Session 4: Ready! Set! Recruit! December 4 | Presenter: Mark Herbison, President, Tipton County Community Development Council If you build it, will they come? To this point, you have invested a lot of time and resources in developing your project. It is imperative to proactively recruit the right business that aligns your project and your community. Learn recruiting tips to bring your project to realization.All sessions are from 1:30-2:30 p.m. ET / 12:30-1:30 p.m. CT via Zoom.